The Biggest Company You’ve Never Heard OfPublished: 2019-01-17 11:51
After a lovely Christmas break I’m now firmly back into the swing of the working week. The official date of no longer being allowed to say ‘Happy New Year’ has passed, and we can all start looking ahead to what 2019 is going to bring our way. For my first blog post of the year I thought I’d highlight some of the things I am looking forward to getting stuck into early in 2019:
The biggest company you’ve never heard of
There’s a phrase you hear around Essity which is that we are the biggest company you’ve never heard of. That’s because the Essity name was only established in 2017 following the split from SCA. While the company itself has a long and proud history dating back over 100-years, that heritage now belongs to SCA. Essity needs to forge its own history and heritage, and that’s an awesome brief for communications. We can decide what we want to stand for, what we want to be famous for, and go for it from a standing start. In the short term, a big challenge we face with people not knowing who we are or what we do is that it can make recruitment more difficult. If people don’t know you exist then they aren’t looking for career opportunities with you. So I’m kicking off the year by working with our employer attractiveness team and all of our six manufacturing sites in the UK to help make Essity famous. We have an amazing diversity of roles at Essity and we are going to bring the real stories behind those roles to life through the eyes of our employees. We don’t want to tell boring stories that simply reel off your typical everyday responsibilities. Instead, we want to show what makes us tick, what makes us proud, and what makes us different to any other global company out there.
What else? As confusing and unpredictable as it is, Brexit is certainly an interesting challenge for communications professionals. Customers want to know what contingency plans are in place, our global counterparts want to know how the local market is preparing, the media want to know what our external position is, and employees want to know what it means for them. And of course, this would be much simpler if somebody could say what is actually going to happen. Until then, we just have to be the best Brexperts we can be and plan for any and all eventualities.
A solution to the problem
Last year, we commissioned a report which highlighted serious issues around the hygiene habits and hygiene education of children in UK primary schools. Teachers are spending around one million hours a year having to help children clean up properly after using the toilet. That’s time that can’t be spent teaching. In addition, children are actively trying to avoid using the toilets at school which can lead to serious health issues later in life. But it’s no good pointing out a problem if you can’t be part of the solution. So from the beginning of this year, we plan to work with teachers, health organisations and educational bodies to bring solutions to the table and help remove some of the burden from teachers.
That’s just about the first quarter of my 2019 summed up. What are you looking forward to working on this year?