Standing Out from the CrowdPublished: 2019-03-08 09:44
A common challenge in communications is finding a way to help your brand or company stand out from the crowd in an extremely congested media landscape. This is no more apparent than on themed days or weeks when hundreds, if not thousands, of brands attempt to capitalise on a trending hashtag by sharing content developed around one given theme.
If you look hard enough, you’ll find that every single day of the year has been assigned some sort of theme. Sometimes the same day has several. There’s National Ear Muff Day, International No Pants Day, National Vinyl Record Day, National I Love My Feet Day… the list goes on, and on, and on. You name it, there’s a day for it.
Of course, some themed days deserve our time and attention more than others. Many have been established to raise awareness about diseases and illnesses, or to drive action aimed at tackling major social issues.
One important example of this is International Women’s Day on 8th March 2019 and the theme for this year is #balanceforbetter. Essity supports International Women’s Day every year but for 2019 I wanted to find a way to stand out from the crowd and show real examples of how we are creating opportunities that will ultimately help us achieve a better gender balance across our workforce.
We operate in an industry where manufacturing and engineering is a major part of our business and this has always been a typically male dominated environment. So how do we change that for future generations? We found Antonia, Becky, Naya, and Amber who are all based at different Essity manufacturing sites in the UK and who are all playing a part in changing the perception of engineering. Watch this short film to find out what they had to say.
Not only are they excelling in their roles, but they’re pioneering a change in the landscape and encouraging more young girls to do the same. There’s still work to do, but with committed employees like this, we can be confident we’ll get there.